I run a global financial services organisation and have spent the last decade working across fintech, marketplaces, and GTM at scale — from early-stage scale-ups to large enterprise orgs with P&L ownership.
This site is where I think out loud. I write about the things I keep running into: how organisations actually work versus how they're supposed to, what product-led and AI-native approaches change about commercial execution, and the gap between strategy and real operating life.
Alongside the writing, I build small tools and workflows — mostly things I wished existed when I needed them.